WISO Meets Consulting: EY talks about Design Thinking and Open Innovation
Last friday again we welcomed employees of a well-known consultancy into the lecture room of our WISO Meets Consulting seminar. This time consultants from EY joined us to talk about Design Thinking and Open Innovation. These techniques try to include the knowledge of outside experts, especially customers, into a development process. With examples from their own professional experience, the consultants explained the foundations and advantages of those methods and how they can be used in a valuable way.
In the end, it was important for the students to learn that listening to what the customer has to say is not only important within product development but also in the area of consulting. It will be interesting to see, how they will include this finding into their seminar papers and final presentations. Thanks a lot to our guest from EY!