Digital Transformation Management

The research area “Digital Transformation Management” summarizes our work, which deals with the successful design of the digital transformation of business and society and addresses the positive, but also the negative effects of digital technologies on people and organizations. In this context, we investigate how the digital transformation can be fundamentally shaped, but also the acceptance and use of digital technologies by people, as well as what effects digital technologies have on individual attitudes, health and performance of people.

The following research foci and projects characterize/define this research area: